Strategic Investments. Measurable Results.
What We Do
The Measured Company specializes in acquiring, optimizing, and selling e-commerce businesses. We invest in promising online brands, refine their operations, and scale their growth, with the ultimate goal of transforming them into thriving enterprises. By leveraging data-driven strategies and our teams expertise, we maximize value and position businesses for long-term success and strategic exits.
Meet the Team
CEO & Founder
Paul Stortini
Paul previously owned and operated a successful e-commerce business that generated over $12 million in annual revenue. Paul has extensive experience in identifying lucrative new products and creating brands that work in the e-commerce space. Additionally, Paul's hands-on experience managing his own warehouses gives him a comprehensive understanding of the day-to-day logistics and operations essential for thriving in the e-commerce industry.
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Non-Executive Chairman
Eric Herrera
Eric Herrera is a visionary leader and sales strategist, currently serving as Co-Founder and Vice President of Sales at NinjaOne. Eric has played a key role in shaping NinjaOne into a premier endpoint management platform, leading the team that is responsible for helping the company expand its client base. His expertise in driving growth and fostering strong client relationships has been instrumental in the company's success.
Sourcing & Logistics Advisor
Alexander Reiner
Alex has spent the past 9 years of his career working in sourcing and consulting in the logistics, trade and manufacturing sector. He has a proven track record of connecting brands to manufacturers across Asia, creating and implementing project budgets and updating product designs to align with factory capabilities. Alex has orchestrated and managed large-scale imports from Asia, representing millions in merchandise bound for U.S. markets.